aumo
Brand · Aumo

The Aumo brand

A treasury should feel calm, exact, and trustworthy. The identity is deliberately restrained: one mark, a warm gold on ink, and a single confident typeface. Use it as shown.

The story

Aumo is an autonomous treasury agent for stablecoins on X Layer. Someone deposits stablecoins, and an AI agent puts them to work in tokenized real-world-asset yield, on its own, within strict limits, proving every move on-chain. In three words: giving a stablecoin a job.

The name is a tell. Au is the chemical symbol for gold, so Aumo reads as [Au]mo — value, built in before a word of explanation. Gold is old and simple, and it already signals worth and trust.

The mark

One small shape that reads four ways at once:

  • The letter “a.” The wordmark, compressed to a single glyph.
  • A safe. Closed, holding something valuable inside it.
  • An agent. The slight cut on the corner says it moves and works on its own, not money sitting still. Always ready to do something.
  • Gold. Au, the chemical symbol, because value and trust should be legible before anyone explains them.

It is the whole logo. Give it room, and never redraw, rotate, stretch, or recolour it outside the palette below.

Aumo mark, ink
Ink on cream (avatar)
Aumo mark, gold
Gold on ink
Aumo mark
Gold, standalone

Palette

Ink is the ground, cream is the light surface, gold is the single accent. Everything else is a neutral.

Ink#0A0A0APrimary ground
Cream#EDEAE1Light surface
Gold#FFBC3EThe only accent
Fog#8A8A8ASecondary text

Typeface

PP Neue Montreal by Pangram Pangram, everywhere. It was made for screens, not adapted to them: clean without being cute, confident without shouting. That matters when the product’s whole job is holding people’s money. It works everywhere Aumo shows up, so it never gets in the way of the numbers. Medium for titles, Regular for body. Nothing else.

Aa Gg 0123
The autonomous treasury for stablecoins.

Using the mark

  • Keep clear space around the mark. No other logo, text, or edge inside it.
  • Below 24px, drop the outer ring. The inner solid square still reads.
  • Never recolour outside the palette. Never rotate or tilt it. Never stretch, squash, or distort its proportions.

Voice

  • Plain and precise. Say what happens, in the words a person would use.
  • Calm, never hype. We earn yield like a treasurer, not a degen.
  • Honest about risk. Preservation first, always.
  • No em dashes, no emoji in reports, no filler.

Assets

Download the mark and the profile banner, or grab the full brand guideline.